Following overwhelming demand, the eye-opening AI Masterclass held last year is back, bigger and better than ever.
Hemant Gaule, co-founder and director of the School of Communications and Reputation (SCoRe), returns to Manila on March 21
The Public Relations Society of the Philippines (PRSP), in partnership with the AI Centre of Excellence (ACE), is proud to welcome back Hemant Gaule, a distinguished expert in artificial intelligence (AI), as he leads the “Power of AI for Communications and Beyond” on March 21, 2025, at The Holiday Inn & Suites Makati and online via Zoom.
In September last year, the AI Masterclass with PRSP led by Gaule, the co-founder and director of the School of Communications and Reputation (SCoRe), had been a resounding success. Participants raved about the hands-on training, learning how to strategically integrate AI tools like ChatGPT into their PR campaigns.
“The Al Masterclass on ChatGPT was one of the most useful and most relevant lectures we’ve had in recent times. The attendance and the interest shown by the participants indicate that our PR professionals have embraced artificial intelligence and are willing to learn more about it so they can navigate towards their strategies and, with caution, optimize their use for maximum results. Personally, I now use ChatGPT more often than before,” shared Andy Saracho, Vice President, Veterans Affairs Office of the Philippine Veterans Bank, and Immediate Past President of PRSP.
From AI-driven insights to advanced prompt engineering, the masterclass also equipped PR professionals with practical skills to elevate their strategies. The event, moderated by industry leaders like Ana Pista of ArdentComm, Norman Agatep of Grupo Agatep, and Abigail Ho-Torres of PRSP, was hailed as transformative, solidifying the importance of artificial intelligence in the future of PR.
“The demand to delve deeper into AI’s evolving role in communications has been tremendous,” said Ana Pista, VP for Internal Affairs of PRSP and also the founder and CEO of ArdentComm. “The success of last year’s masterclass clearly demonstrated the hunger for this knowledge. We are thrilled to partner with ACE and bring Gaule back to provide a more updated and expanded learning experience.”
Hemant Gaule: An AI visionary and communications strategist
Gaule isn’t just talking about the future of artificial intelligence in communications; he’s shaping it.
Based in Mumbai, India, Gaule is a passionate education leader with a deep understanding of artificial intelligence and behavioral psychology.
A graduate of the prestigious Indian Institute of Management – Ahmedabad, Gaule has advised numerous private, social, political, and governmental initiatives. He played a key role in India’s current Prime Minister Narendra Modi’s 2014 national election campaign as Co-founder and Director of Citizens of Accountable Governance. Gaule then co-founded and currently leads SCoRe, India’s only institute dedicated to education and research in public relations.
For this year’s ACE workshop, Hemant will be building on the foundations laid by the PRSP’s AI Masterclass in PR and Communications in 2024 while incorporating the latest advancements in AI technology. He will also present contemporary industrial information and tips like improving efficiency, streamlining processes, and enhancing engagement in both business operations and the communications field.
“Artificial intelligence is no longer a futuristic concept; it’s a present reality that is rapidly transforming the communication industry,” says Gaule. “PR professionals need to understand the potential of AI and learn how to harness its power to stay ahead of the curve. This workshop will equip them with the knowledge and skills they need to thrive in the age of AI-driven communications.”
The session will also cover AI-powered content creation (how artificial intelligence can revolutionize writing and campaign strategies); audience targeting and personalization (use of artificial intelligence-driven insights to enhance customer engagement); sentiment analysis and reputation management (to monitor public perception and mitigate risks); automation of content creation at scale (using artificial intelligence-powered forecasting); and ethical considerations of AI in communication (the responsible use of artificial intelligence in PR and marketing).
AI Masterclass to equip you with tools you need to thrive
For career professionals, government officials, business operations, and communication practitioners who aim to maintain competitiveness in the digital-first era, this workshop will provide them with exceptional guidance from an industry-leading specialist.
The AI Centre of Excellence (ACE) is a tripartite collaboration between the London School of Public Relations (LSPR), the School of Communications & Reputation (SCoRe), and Ardent Communications Inc. (ArdentComm).
ACE acts as a multi-partner organization that seeks the advancement of AI education through academic-industry cooperation. After the session in Manila, more workshops will be held in Jakarta, Indonesia, Malaysia, and Vietnam.
This workshop is expected to provide tools to marketing and PR practitioners, and communication professionals who want to leverage AI for business growth, communication effectiveness, and measurable efficiency.
Don’t miss this opportunity to learn from Gaule, one of the most respected minds in AI-driven communications. To sign up and learn more, visit centreofexecellence.ai.