by Jan Michael Carpo, Reporter
Agridom proudly accepted the Outstanding Achievement in Sustainability Marketing Award at the Philippine Marketing Association’s (PMA) 43rd Agora Awards Gala, held at the Manila Marriott Hotel recently.
This prestigious recognition, which forms part of the PMA’s 70th-anniversary celebration themed “AGORA S.M.I.L.E. – Stellar Marketing Innovators: Legacy of Excellence,” highlights Agridom’s dedication to environmentally responsible initiatives and the integration of sustainable practices into its core marketing strategies.
This Agora Award signifies Agridom’s leadership in demonstrating how businesses can successfully align profitability with sustainability. Their innovative campaigns, focused on eco-friendly agricultural solutions, responsible sourcing, and environmental advocacy, prove that marketing can be a powerful engine for positive change.
This exciting win coincides with another significant achievement for Agridom: Ms. Jennifer Subang, VP for Operations of Agridom Solutions Corp., successfully completed the 5-month Tech2Transform Program and bagged the award for Best in Digital Marketing during the Graduation and Leadership Night, also held at the Marriott Hotel, Manila.
Tech2Transform is a series of virtual sessions aimed at transforming women-led businesses through digital tools and strategies.
Receiving this award underscores Agridom’s commitment to not only driving brand growth but also inspiring other brands to create meaningful impact while achieving market leadership. It validates their efforts and reinforces their position as a pioneer in sustainable marketing.
The 43rd Agora Awards, under the leadership of Director-in-Charge and Overall Chairperson Alpha Gracias C. Allanigui, expanded its categories this year to reflect the evolving marketing landscape, including the crucial area of sustainability.
This year’s event, coinciding with the PMA’s 70th anniversary, further solidified the Agora Awards’ role as a benchmark of marketing excellence. The rigorous and transparent judging process, overseen by SGV & Co., ensures the credibility and prestige of the awards, making Agridom’s achievement even more significant.
The award serves as both recognition of past success and motivation for continued innovation in sustainable practices for Agridom.
Agridom extended special thanks to its partners, including Department of Agrarian Reform, PhilRice, BPI, FranCorp, Pioneer Insurance, NAMS, I-We, Bayer Crop Science, AgileTech, BlueThumb, Xanadu and Wadhani whose collaboration has been pivotal in delivering meaningful impact to farming communities. This recognition further underscores the importance of working together to create a more sustainable and prosperous future for Filipino farmers.
Empowering Filipino farmers for a sustainable future
The Philippines is currently making significant strides towards achieving rice self-sufficiency, with a 2024 projection indicating a 95-day rice stock by the end of the year. This milestone reflects the effectiveness of strategic agricultural planning and the resilience of Filipino farmers, who have persevered through numerous challenges to bolster the nation’s food security.
However, while this achievement is commendable, it is also important not to overlook the persistent vulnerabilities that continue to threaten the country’s food supply while ensuring rice self-sufficiency.
The Department of Agriculture has since acknowledged the ongoing challenges within the Philippine agricultural sector, including inadequate rural infrastructure, limited access to financing, and the slow adoption of modern technology.
This is where Agridom’ comes in. At the heart of the company’s mission is a deep appreciation for the vital role Filipino farmers play in ensuring food security and driving economic growth. Through initiatives like the Drone4Rice Program and its comprehensive suite of agricultural services, Agridom provides innovative solutions that address both current and future farming challenges.
These services include precision farming tools, soil health management, crop monitoring systems, and tailored farming consultancy. By leveraging cutting-edge technology, Agridom helps farmers optimize their operations, reduce waste, increase yields, and improve profitability. Check out this video to learn more about how Agridom’s technology is making a real difference in farmers’ lives:
Meantime, the award from Agora further strengthens Agridom’s commitment to sustainability, innovation, and inclusivity, as it continues to lead the way in transforming the agricultural industry in the Philippines.
More about Agridom
AgriDOM Solutions Corp. is a pioneering technology-based solution provider that is dedicated to the digitization, optimization, and modernization of the agricultural industry in the Philippines. Established in July 2019, the company is registered under the Securities and Exchange Commission.
Its flagship product line is focused on the distribution and servicing of advanced agricultural drones that are specifically designed for area mapping, fertilizer and pesticide spraying, and seed spreading. These innovative tools are engineered to increase efficiency and precision in farming operations, allowing our clients to achieve better crop yields and profitability.
The company is committed to providing our clients with the latest and most innovative technologies available in the market. Its intelligent and advanced drone technology enables them to deliver efficient and precise mapping and spray operations that cater to the specific needs of its clients.
AgriDOM believes that innovation is key to unlocking the full potential of the agriculture sector in the Philippines, that’s why it is constantly exploring new technologies and solutions that can help its clients increase their productivity, profitability, and sustainability.