Coins.ph, the Philippines’ leading digital finance platform, has appointed Amira Alawi as its new Global Marketing Director, marking a major step in the company’s push for international growth and brand globalization.
Alawi, who brings extensive experience in marketing and communications, is also the sister of well-loved Filipino celebrity and entrepreneur Ivana Alawi.
Known for her creativity and leadership, Amira will be instrumental in shaping Coins.ph’s global marketing strategy as the company expands into Thailand, Australia, Brazil, and Mauritius — markets seen as key drivers of digital finance adoption.
Her appointment underscores the company’s ambition to make blockchain-based financial services accessible to users around the world while continuing its mission of promoting financial inclusion.
Coins.ph expands globally, empowering the digital economy
Amira Alawi, Coins.ph’s new Global Marketing Director
“Coins.ph has earned the trust of millions across the Philippines — and now we have the opportunity to bring that trust and access to the world,” said Alawi. “Our goal is to empower small businesses, creators, and everyday users to participate fully in the digital economy. This is about building pathways for financial inclusion at a global scale.”
As Global Marketing Director, Alawi will lead the company’s international brand initiatives, partnerships, and user acquisition strategies. She will also play a key role in launching Coins.xyz, a new global platform offering cross-border payments, decentralized finance (DeFi) tools, and Web3 onboarding solutions tailored for emerging economies.
Alawi said the company’’s success in Asia Pacific provides a strong foundation for global expansion, citing the region’s blend of innovation, regulatory clarity, and community-driven adoption as a model for responsible growth.
“APAC isn’t just a region — it’s proof that blockchain can go mainstream,” she said. “Coins.ph was built here, where practicality, transparency, and community matter most. Now we’re taking that same balance between creativity and compliance to the global stage.”
Through 2025, Coins.ph aims to roll out global campaigns centered on transparency, education, and accessibility, alongside partnerships with fintech and DeFi innovators across Asia, the Middle East, and Latin America. The company will also develop creator-led programs that promote Web3 literacy and strengthen its compliance framework as it scales internationally.
About Coins.ph
Founded in 2014, Coins.ph is the Philippines’ leading all-in-one financial app, combining traditional finance and digital assets in a single secure platform. Licensed by the Bangko Sentral ng Pilipinas (BSP) as both a virtual asset marketplace and mobile wallet provider, Coins.ph allows millions of users to trade, invest, make payments, and send remittances quickly and affordably—bridging the gap between everyday finance and the blockchain economy.
