The Palawan Group of Companies has earned its first major recognition in the technology space after clinching two awards at the prestigious Marketing Technologies (MarkeTech) Asia Awards 2025, held recently at the Mandarin Oriental in Singapore.
The homegrown financial services brand took home Silver for Best Use of Marketing Automation Platform and Bronze for Best Use of Omni-Channel Marketing Platform, marking a milestone in its ongoing digital transformation journey.
Innovation and empathy drive Palawan Group’s digital success
The Best Use of Marketing Automation Platform award recognizes organizations that leverage automation tools to enhance customer engagement, streamline communication, and deliver personalized experiences. Palawan was cited for its data-driven campaigns that strengthen relationships with its sukis, ensuring they receive timely and relevant financial updates tailored to their needs.
Meanwhile, the Best Use of Omni-Channel Marketing Platform category honors brands that create seamless experiences across multiple customer touchpoints — from online and mobile platforms to in-branch interactions.
Palawan’s “bricktech” approach, which combines digital innovation with the reach of its nationwide physical network, earned praise for helping the brand connect with millions of Filipinos wherever they are.
“These awards are a testament to how innovation and empathy can go hand in hand,” said Bernard Kaibigan, Chief Marketing Officer of the Palawan Group. “By combining data-driven strategies with our bricktech approach, we continue to strengthen our connection with our sukis. Every day, we ensure that each interaction, whether online or offline, carries the same trust and malasakit that the Palawan Group is known for.”
The Marketing Technologies – Asia Awards recognize organizations across the region that excel in leveraging technology to deliver exceptional customer experience and marketing performance.
Blending technology and heart in financial service
For Palawan Group, the recognition validates its mission to use technology not merely for efficiency but to deepen relationships and promote financial inclusion among Filipinos.
“This achievement is proof of the creativity and dedication of our Palawan marketing and product teams, whose data-driven strategies and customer-first innovations continue to strengthen our brand’s connection with Filipinos,” said Gelain Ramos, Head of Customer Relations Management. “Our journey toward digital excellence is guided by one goal: to make a difference in the lives of our customers, wherever they are.”
Ramos also acknowledged the valuable partnership of Hansa Cequity and CleverTap, along with the collaborative efforts of the PalawanPay Product and Tech teams, for helping bring the company’s digital vision to life.
Beyond the accolades, the Palawan Group sees the recognition as a reflection of its 40-year mission to deliver reliable financial solutions and serbisyong may malasakit.
As it expands its digital footprint through PalawanPay, Palawan Pawnshop, and Palawan Express Pera Padala, the company remains committed to blending technology with personal service — ensuring innovation always comes with a human touch.
